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Don't Call It That books by Eli Altman

A workbook for naming your product, business, or brand. 

Your name is the tip of the spear. 
It's the first thing people see and hear. It's your first shot at grabbing people's attention and arousing their curiosity. How are people supposed to talk about your new company if they can't remember or pronounce the name? 

Contrary to popular belief, naming has nothing to do with omitting vowels. It has nothing to do with smashing letters together until you find an available URL that sounds like a Latvian powerlifter grunting. No, naming is a process. You'll need time. You'll need insight. You'll need to start on Page 1. 

Don't Call It That is not a book about naming. It is a step-by-step workbook that walks you through the ins and outs of the naming process. This book is your best defense against awful company names and the people who find them "practical" and "functional." A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand.
The second edition of Don't Call It That is 40% bigger than the first. It has six new chapters, interviews with people who used the book to name their businesses, new name species, sixteen exercises and an expanded trademark section. 

The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. 

How do you find a name that's available?
How do you find a name that grabs people's attention?
How do you tell the difference between a good name and a bad one?
How do you test names in the real world?
How do you find a name that elevates you above the competition? 

Don't Call It That will set you straight. 
Don't Call It That
Title:Don't Call It That
Format Type:eBook PDF / e-Pub
Date release:
Category:Design, Books, Arts & Entertainment

Fan-favorite heroes Lucas Davenport and Virgil Flowers join forces on a deadly maritime case in the remarkable new novel from #1 New York Times-bestselling author John Sandford.An off-duty Coast Guardsman is fishing with his family when he calls in some suspicious behavior from a nearby boat. It's a Don't Call It That pdf books

UNDENIABLE ROGUE, The Rogues Club, One of FourWidowed, penniless Sabrina Whitcomb isn't looking for romance. What she needs is a husband, and she knows well enough that romance and matrimony aren't always compatible. While providing for her twins and the child she now carries is paramount, wedding a Don't Call It That epub books

Three strangers arrive in rugged Bardville, Wyoming. They're never the same Don't Call It That epub books And neither are the people of Bardville. A sexy, intriguing stranger arrives unexpectedly at her Wyoming ranch, threatening the one thing Cambria protects more fiercely than her heart -- her family.Bodie's discovery Don't Call It That epub books

With San Francisco under siege and every cop a suspect, the Women's Murder Club must risk their lives to save the city-and each other. With a beautiful baby daughter and a devoted husband, Detective Lindsay Boxer can safely say that her life has never been better. Things seem to be going well for a Don't Call It That epub books

From #1 New York Times and #1 Wall Street Journal bestselling author Brad Thor comes his latest pulse-pounding adventure (The Real Book Spy) that follows covert operative Scot Harvath as he is called upon to stop an ISIS-led plot to destroy the Vatican.As a storm rages across the Mediterranean Sea, Don't Call It That epub books

What could possibly be worse than a non-stop string of calls from a telemarketer? Elise Pepper is about to find out. Her return to her southern hometown after a scandalous divorce is stressful enough, but when she trips over the body of the town playboy, her stress meter hits an all-time high.B Don't Call It That pdf books

Abbey is having a bad day. Not only did she quit her job after discovering her ex boyfriend slept with her friend, she's about to have sex with a complete stranger. In front of a hidden camera.Nick Delaware is called The Machine by his employees, but on an interstate business trip, he's not himself Don't Call It That pdf books

In the #1 New York Times bestselling thriller that inspired the TV series King & Maxwell, two private investigators dig into a killer's past--but when their search threatens powerful enemies, it could cost them their lives.Edgar Roy--an alleged serial killer--is awaiting trial. He faces almost c Don't Call It That epub books

Beyond Good and Evil is a book by the philosopher Friedrich Nietzsche. It takes up and expands on the ideas of his previous work, Thus Spoke Zarathustra, but approached from a more critical, polemical direction. In Beyond Good and Evil, Nietzsche accuses past philosophers of lacking critical sense a Don't Call It That epub / PDF Books

A PBS Great American Read Top 100 Pick One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the darkness bind them In ancient times the Rings of Power were crafted by the Elven-smiths, and Sauron, the Dark Lord, forged the One Ring, filling it with his own power so tha Don't Call It That epub / PDF Books

Don't Call It That
  • The Night Circus
  • Once Gone (a Riley Paige Mystery—Book 1)
  • Memory Man
  • The Red Badge of Courage
  • Gathering Prey
  • Start with Why
  • Cross Fire
  • On the Origin of Species
  • The Order
  • Peter Rabbit - Read Aloud Edition
  • Six Months in Montana
  • Being Happy: Part 1
  • The Obsession
  • Walk the Wire
  • The Whistler
  • Fool for Love (Gansett Island Series, Book 2)
  • Greenlights
  • The Hate U Give
  • After
  • A Trace of Death (A Keri Locke Mystery--Book #1)
  • End Game
  • On the Rocks
  • Nora Roberts Land
  • The Passage
  • The Girl Who Doesn't Quit
  • The Body Keeps the Score
  • Passions of the Billionaire Boys Club
  • A Caribbean Mystery
  • The Four Agreements
  • The Night Watchman
  • The 48 Laws of Power
  • A Court of Thorns and Roses
  • Knocked Up: A Secret Baby Romance Collection
  • Beyond
  • Freed
  • 21st Birthday
  • Darker
  • The Cellist
  • Can't Hurt Me
  • That Summer
  • Thick as Thieves
  • Malibu Rising
  • Where the Crawdads Sing
  • A Gambling Man
  • People We Meet on Vacation
  • The Au Pair
  • The Effing List
  • All Creatures Great and Small
  • The Art of Deception
  • Sooley
  • The Silent Patient
  • It Ends with Us
  • The Premonition: A Pandemic Story
  • The Four Winds
  • A Kingdom of Flesh and Fire
  • The Bullet
  • Local Woman Missing
  • Untamed
  • The President's Daughter
  • The Dare
  • Mafia King
  • Atomic Habits
  • The Judas Strain
  • 'Salem's Lot
  • The Last Thing He Told Me
  • Tom Clancy Target Acquired
  • Rich Dad Poor Dad
  • Ugly Love
  • The Maidens
  • Harry Potter and the Sorcerer's Stone (Enhanced Edition)
  • The Midnight Library
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